Monday, March 26, 2007

st. patty's

So, I know it's going on two weeks since St. Patty's, but I realize things at odd times. Some of my closer friends are getting annoyed when I point things out... apparently obsessively. I was just sitting in a friends apartment rather closely to a 18 pack of Warsteiner beer. Someone asked what PUSH AND PULL meant. I thought to myself 'are you kidding?' I never want to do package design. No matter what you put on a box, there will still be people that don't get it. But, the criticism doesn't stop there. I went on to look at the logo. The logo of a major beer label, a label in an industry that normally respects design (even if it's really weird). The kerning was horrible. So attached is a little proof. I know 'AR' is a bad ligature, but is this the best option?

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